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The web page blog.supertop.co has the following in the site, "Have you ever noticed how many apps show their content in fixed-height rows? In these apps, text and images are cut off at the exact same interval, regardless of their intrinsic sizes." We saw that the webpage also stated " The first theme on the first page of Apples Human Interface Guidelines." It also said " The UI helps people understand and interact with the content, but never competes with it. Cell Height X Number of Cells. For our apps, instead of imposing a single cell height, we want to. But sadly its too ." The header had author-padraig as the highest ranking optimized keyword. This keyword is followed by author-oisin which isn't as urgent as author-padraig.